Content Marketing & Programmatics
Lendlease needed to find a way to increase foot traffic to their malls (PLQ, 313@Somerset, Jem, Parkway Parade) during the CNY period, despite the Covid restrictions as well as the trend towards eCommerce.
An integrated solution in increasing foot traffic to the various lendlease malls through a dual-pronged approach of content and programmatics.
Raising awareness of key highlights of Lendlease Malls’ Chinese New Year Content to
Engage existing and potential shoppers across digital touchpoints to
Drive consideration for malls visitations and motivate purchase
Through a combination of Editorial Content and Targeted Display Advertisments
Through Editorial Articles from AsiaOne, one of Singapore’s leading pureplay sites, and display ads served via Programmatic whitelisting, widespread awareness was created for the Lendlease malls for CNY 2021.
In just over a month, we achieved over 9.5 Million Impressions (800% over-delivery) and a high average CTR of 1% for all display ads.
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