Case Study

Marina One Residences
Marina One Residences want to increase the number of leads for their property across different markets within the greater APAC region.

Channels used:

Social Media Marketing and Programmatics

The Challenge

Marina One Residences needed an efficient and methodical approach in lead generation that is both targeted and relevant.

Our Solution

Utilising a mixed approach of programmatic display ads as well as social media ads, awareness is first created among the target demographic before retargeting the engaged TA to generate leads for Marina One Residences.

Our Execution

Phase 1

Serve programmatic display ads targeted by demographic, content and audience behaviour to raise awareness amongst the  target audience.

Phase 2

Run a performance and retargeting campaign on programmatic and social media (Facebook/Instagram). 

Use quality data collected from the awareness phase to run a traffic to website campaign on programmatic. 

Run a lead generation ad on social media to generate leads.

Marina One ResidencesMarina One Residences
Marina One ResidencesMarina One Residences

Our REsults

Across all markets, we achieved 45% viewability and 0.5% CTR.


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