Case Study
Channels used:
Programmatics
The Challenge
Northumbria University needed a meaningful and effective way to increase traffic to their website and increase enrolment of their Business Management Degree.
Our Solution
Utilise Programmatics to serve a combination of targeted Native Ads, Display Ads & Carousell Ads to relevant target audience across premium/reputable webpages.
Our Execution
Through premium third party data as well as over 50 different targeting options, combined with timely retargeting, Northumbria University’s (Kaplan) Ads were served to the relevant target audience across a plethora of premium and reputable sites.
Our REsults
Over multiple campaigns, we’ve consistently overdelivered on Clicks (at least 2 times higher) as well as CTR (63% higher).
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