Case Study
Channels used:
Social Media & SEM
The Challenge
NUS needed an effective way to raise awareness for its post-graduate programs offered by ISS through both SEM and LinkedIn.
Our Solution
Through a robust set of SEM targeting metrics based on user behaviour, serve SEM ads to audience likely to be interested in NUS ISS’s offerings while simultaneously serving LinkedIn Ads via precise targeting.
Our Execution
Through over 80 targeting options based on user intent, SEM and LinkedIn Ads were served to only the relevant target demographic with high chance of conversion.
Our REsults
Delivered 3,992 Clicks on LinkedIn And SEM with weekly increases in CTR and a daily average of two leads generated per day from LinkedIn.
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