Case Study

NUS Institute of Systems Science
NUS wanted to drive awareness for its multiple student recruitment campaigns for both Masters and Graduate Diploma.

Channels used:

Social Media & SEM

The Challenge

NUS needed an effective way to raise awareness for its post-graduate programs offered by ISS through both SEM and LinkedIn.

Our Solution

Through a robust set of SEM targeting metrics based on user behaviour, serve SEM ads to audience likely to be interested in NUS ISS’s offerings while simultaneously serving LinkedIn Ads via precise targeting.

Our Execution

Through over 80 targeting options based on user intent, SEM and LinkedIn Ads were served to only the relevant target demographic with high chance of conversion.

NUS Institute of Systems ScienceNUS Institute of Systems Science
NUS Institute of Systems ScienceNUS Institute of Systems Science

Our REsults

Delivered 3,992 Clicks on LinkedIn And SEM with weekly increases in CTR and a daily average of two leads generated per day from LinkedIn.

LET'S WORK TOGETHER

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