Singapore Hospice Council needed to find an effective means to convey their “The Sketchbook” short video to a younger target audience through different social media channels.
Through extensive research, dd2 proposed a well-defined set of target metrics to best reach the desired younger target audience across Facebook and Youtube.
Through well-researched targeting metrics, combined with the expertise of our performance marketing specialists, targeting is constantly tweaked and refined to achieve the best results.
Video achieved 95,000 video views and 115,000 impressions.
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