Case Study

Singapore Road Safety Council
Singapore Road Safety Council wanted to educate the elderly on road safety across multiple social touch points.

Channels used:

Social Media

The Challenge

Singapore Road Safety Council needed to find an effective means to convey their annual road safety video campaign to an elderly target audience through different social media channels.

Our Solution

Through extensive research, dd2 proposed a well-defined set of target metrics to best reach the desired older target audience across Facebook, Instagram and Youtube.

Our Execution

Through well-researched targeting metrics, combined with the expertise of our performance marketing specialists, targeting is constantly tweaked and refined to achieve the best results.

Singapore Road Safety CouncilSingapore Road Safety Council
Singapore Road Safety CouncilSingapore Road Safety Council

Our REsults

Video achieved 220,000 video views and 370,000 impressions across two videos

LET'S WORK TOGETHER

Drop us a message & we will get in touch with you.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.