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Singapore Road Safety Council needed to find an effective means to convey their annual road safety video campaign to an elderly target audience through different social media channels.
Through extensive research, dd2 proposed a well-defined set of target metrics to best reach the desired older target audience across Facebook, Instagram and Youtube.
Through well-researched targeting metrics, combined with the expertise of our performance marketing specialists, targeting is constantly tweaked and refined to achieve the best results.
Video achieved 220,000 video views and 370,000 impressions across two videos
Nikko Asset Management
NUS Institute of Systems Science
Singapore Hospice Council
PA WeCare Pals
USA Cheese Guild
Marina One Residences
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