Case Study
Channels used:
Social Media
The Challenge
Singapore Road Safety Council needed to find an effective means to convey their annual road safety video campaign to an elderly target audience through different social media channels.
Our Solution
Through extensive research, dd2 proposed a well-defined set of target metrics to best reach the desired older target audience across Facebook, Instagram and Youtube.
Our Execution
Through well-researched targeting metrics, combined with the expertise of our performance marketing specialists, targeting is constantly tweaked and refined to achieve the best results.
Our REsults
Video achieved 220,000 video views and 370,000 impressions across two videos
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